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In the News The Mental
Edge is in the process of building one of our most dynamic programs
to date! We are working with a handful of young athlete Leaders to
create our Mental Edge High Impact Leadership Mentoring Program.
While in the preliminary stages, this program will evaluate what it
takes to be a High Impact Leader and utilize cutting edge
programming to equip a new generation of High Impact Student
Leaders. We are pleased to announce our Figure Skater’s
High Impact Performance Programs that we initially rolled out with
the Elk River Figure Skating Club with raving success. After working
with the skaters, coaches, and parents, the Mental Edge traveled to
Kansas City with the Club for the Skate Kansas Competition. “This
is the best competition experience I’ve ever had!” ~ Michelle,
skater
Congratulations to all the skaters! Wow! That’s a lot of 1st place
medals!
Go AU!
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Pictured: Shaun with McKenna and Michelle |

Elk River Figure Skating Club Competitors |
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Announcements
The Mental
Edge is proud to announce our newest performance package designed to
give clients an experience of what working with the Mental Edge is
all about. Introductory priced at just $499, this package includes
the most comprehensive performance assessment, an interpretation,
and two follow-up coaching sessions! This package can be done in
person or over the telephone! Call Dawn today to begin your “TAIS of
Mental Edge” performance package.
Click here for details!
Mental Edge is pleased to announce we have a new blog and
we want to hear from you! Please feel free to post a message or “Ask
a Coach” on our blog at:
http://www.mentaledgeblog.blogspot.com/
Did you know we offer complimentary 30-minute
telephone initial consultations? If you or someone you know
would like a first-hand experience of what we are all about, simply
call Dawn to schedule your no-obligation consultation with Shaun or
Justin today!
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Upcoming Events:
High Impact Parent Seminars
Please join us as we introduce our Mental Edge philosophy and
strategies for teaching and mentoring life skills in and out of
sports. Receive tips and real-life examples to help you understand
how to express interest and involvement in the activities of your
children allowing you to more effectively influence positive
development. “The best 60 minutes I’ve spent
thinking about my kids in the last month!” - Parent
“I came here tonight thinking I didn’t need this. It’s one of the
best things that could have happened to me. I’m changing some of my
coaching ways!”
Hockey Coach
“Great! Invaluable for parents.” Parent
“This was a positive experience. I especially found useful the
explanation of attention and power behaviors in kids and parents.”
Parent
2008 dates:
June 17
click here
September 23
click here
December 2
click here
For more information, or to register please call:
763-439-5246
Upcoming Seminars and Events
June 8
Individual Skill Orientation
Click here for
calendar
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Skill Development and
Confidence
Shaun Goodsell, MA
If you scan or read most articles describing the success or failure
of an athlete, inevitably, somewhere in the article there will be
the mention of confidence as the crucial factor dictating success or
failure. Why is it that so many believe that confidence is so
important? I think it is because we are addicted to feeling good and
believe that everything begins with feeling good. If someone
succeeds we think it is because they believe they can. If they fail
it is because they do not believe they can. The fact is that it is
much more complicated then this.
What dictates a person’s level of success is whether or not they
have the skills to be effective not how deeply they believe in
themselves. Although a belief in oneself is helpful, it is not the
determining factor in one’s level of effectiveness. The time
athletes spend developing their skills and their subsequent mastery
of those skills is the most significant factor in determining their
level of success. When an athlete masters skills and transfers their
mastery to competitive arenas then a deep level of belief forms.
Cultivating this deep belief starts with believing that specific
skills are the vital difference makers in competitive situations and
the application of those is what is responsible for success. One
story that highlights this concept happens often in the sport of
baseball. When a pitcher is able to get hitters out there might be
any number of reasons for that. They are not hitting their spots,
changing speeds, lacking velocity, or simply not studying hitters
and learning how to get them out. In football it could be a lack of
speed, execution, or game planning. In hockey it could be some
fundamentals are lacking making it difficult to create success. The
belief that a person has in their ability to be effective and
successful is completely tied to their level of skill development
and this is one of the vital factors that goes into helping young
athletes shape the kind of mindset that helps them compete
successfully as well as enjoy doing it. So next time you are tempted
to believe that it was confidence that dictated an outcome, maybe
look a bit deeper and see if skill application wasn’t what dictated
the outcome.
To find out more about this topic and to schedule a free
telephone consultation, please call 763.439.5246.
Shaun Goodsell
President and CEO
Mental Edge
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What They're
Saying about the Mental Edge “We wanted
to send you a thank you for the wonderful work you have done with
our son, Tyrone. Somewhere along the line, the pleasure and
enjoyment Ty got out of sports began to feel more like pressure. He
had a harder time focusing and felt frustrated with his performance.
Through the profile assessment and the individual sessions with you,
he learned tools to help him with positive thinking, managing
disappointment and diversity, focusing, and increasing his
confidence in all situations. He could apply these tools immediately
and see the results in all areas of his life… his grades, his
relationships with family, friends and teammates, and his sports
performance. Most of all, he’s having FUN again. You made an instant
connection with him and understood exactly what he was feeling. Your
honest and direct approach quickly built a high level of trust and
he valued you as a trainer and coach. We’ve spent a lot of money
over the years for sports training but the Mental Edge program was
definitely the best dollars for the results we ever invested in our
son.
Thanks to Justin Johnson for his coaching and guidance (especially
during the pre-tryout time) and to Dawn for keeping it all
organized. You have a fabulous program and we would be happy to be a
reference at any time.”
Colleen and Dan Simcoe
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Thank you for being such caring and giving
people! It is awesome for Jack to have such a positive mentoring
relationship!
Cheryl
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For additional information regarding the newsletter articles or
to schedule an appointment
please call 763-439-5246 or simply email
Dawn@MentalEdgeNow.com
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